It is a pretty hectic period of my life. I did not believe it before. They say you get health problems when you over work yourself. Now I see it. First I started grinding my teeth and had to get a night guard. Then I started having problems with my back. I started going to the chiropractor frequently. I got headaches. It is something. I am really hoping this is going to be over soon. I want to go back to a less stressful life style.
Google is causing part of this stress. They keep on changing their algorithm. At one point we were as high as #26 for dealer software. Then we started slipping slowly. No matter what I do, it does not seem to be putting us back to where we were. I put 5 videos on Youtube. I changed the link from our websites to our website to use random terms. I think Google punishes your site if all links use the same text. The reason is said to be "unnatural link patterns". That did not seem to help. Then I added an article on ezine called how to select dealer management software. I even created a new website from scratch: auto dealer management software. I am pretty proud of the design by the way. Well, long story short, we are at #52 as of this writing. I am at the end of my rope. Nothing I do seem to pull us up. Meanwhile, quite a few of our competitors continue to go up - arrgh. SEO is so frustrating sometimes. Obviously I will continue to try but I need to give a break and work on client requests.
There are some good changes. It is now possible to use multiple parts in a reconditioning work. There is an explanation balloon about SSL in client sites forms. You can add additional emails for a contact form. Some new fields added for parts. Clients can actually add custom vehicle fields in Carsinia. Credit application form creates the new lead in the back end automatically. I am planning to do an export utility this weekend. All good stuff.
I organized the projects into a few buckets. Expectedly, the biggest bucket is in dealer wizard and websites. Ebay has quite a bit left to do as well. Still, I feel better now that I see less items - about 10-15 buckets rather than a huge pile.
There are 3 big projects outstanding: Route One or Dealer track integration, book values and 2 key forms in vehicle sales. Our biggest client wants to send credit apps to Wells Fargo through RouteOne or Dealer Track. So far, neither has been responsive. Book values will require buying a new product called book link from Chrome. Not to mention the significant development needed after that. Finally, we have 2 key forms we need to have: bankers contract and purchase retail agreement. We are researching to see where we can get these forms.
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